Nina and her ten-member team have been organizing the festival since 2016. As an intrapreneurship project within ProSiebenSat.1 PULS 4, they handle all the associated tasks themselves, from drawing up contracts with sponsors to marketing and event management. They think and act as entrepreneurs by funding all expenses through the event’s own income. “The world is spinning faster. Everything is becoming blurrier. With this event, we can get closer to new stakeholders,” Nina says. The festival is divided into three days: 4PIONEERS Day, 4FUTURE Day and 4GAMECHANGERS Day. On each day, opinion leaders from various sectors of industry speak in exciting panel discussions and offer presentations on topics such as tech and innovation, climate and sustainability as well as jobs and education. From the get-go, the event has been inspired by the UN’s 17 Sustainable Development Goals. “With each program focus, we try to make a meaningful contribution to one of these overall global goals,” Nina explains. In this regard, they have been very successful. But for her, this is no reason to stick with the status quo because she and her team live and breathe Goal-Orientation as a value: “I never want to say, ‘We’ll do it this way because that’s the way we’ve always done it.’ Every year, we make a fresh effort to find the best solution. Within the scope of what’s possible, we set our goals higher every year. And sometimes it doesn’t get bigger, it just gets different. COVID-19 was, of course, a huge challenge for us. We had to stay completely flexible.” In 2020, the team had to cancel the 4GAMECHANGERS festival only three weeks before its scheduled opening. In consequence, they broadcasted a completely digitalized version on TV the following year. This made it all the more gratifying to at last meet again in person in 2022 and rekindle networks of industry contacts.
