The “Go vote!” commercials that ran on the Group’s entertainment platforms formed the core of the campaign. Plus, in the week preceding the election, various formats on the ProSiebenSat.1 Group channels, such as “taff,” the SAT.1 breakfast show and the aforementioned “Galileo” provided comprehensive information focusing on Europe. Additionally, high-profile influencers from the Studio71 Network highlighted the campaign on Instagram. In this way, ProSiebenSat.1 actively spurred an increase in voter turnout – especially among its young target group. And the campaign certainly made an impact. With its programming around the election, ProSiebenSat.1 reached over eleven million people through traditional TV alone – among them just under three million young and, above all, first-time voters under the age of 29. Dr. Edmund Stoiber, former Minister President of the state of Bavaria and Chairman of the Advisory Board of ProSiebenSat.1, said, “The young people of today shape our Europe of tomorrow. That’s why it is so vital for us to seize every opportunity to explain what a meaningful role Europe plays in the life of each and every one of us.”
In view of the dismally low turnout in 2014 – only 48.1 percent of eligible Germans made their way to the polls at the time – advocating for citizens to exercise their right to vote was imperative. The aim was to do better than that. At 6pm on May 26, 2019 the results were official: 61.4 percent of German voters had cast their ballots. It was the best turnout in 25 years and a huge win for democracy – and a united Europe.