As a presenter and editor, you reach tens of thousands of viewers a day. What are the biggest challenges and how do you master them?
As we are active in a very competitive program environment with early evening television, in which the viewer changes channel quickly if they do not like the presenter or the program, it is particularly important for me to appeal to our viewers with the first few words, to capture them and to get them excited about our programs. We also set clear editorial priorities to distinguish ourselves from other competing formats. For example, we orient our magazine regionally and address topics in an Austrian context: By including Austrian guests and experts in the programs, we create a format both about and for Austrians. For me personally, it is also important that we are not only diverse in editorial terms, but also me as a presenter. That means I have to be convincing with fresh ideas every time and make stories more exciting than others.