Marketing & Creation

Jutta, EVP Marketing & Creation

With a high pace and variety, we encounter challenges every day, master them with great passion and always stay one step ahead.

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Marketing on the right channels

Always with a clear target group in mind, we develop relevant and strong B2B and B2C marketing and communication strategies and implement them accordingly. What we want is to inspire. Be it with TV formats, digital products and creative campaigns for our consumers or with wide reaching environments for our advertising customers.

The mixture must be right: From TV and digital marketing across brand campaigns to sales and performance marketing – we rely on a colourful marketing mix to convince our target group. We use the right channels and use the budget cleverly and efficiently. And when the world reinvents itself every day once again, then we simply do the same.

B2C Marketing & Creation

In the area of marketing & creation in the consumer market, the focus is on the marketing of all TV, format and digital brands of the Seven.One Entertainment Group. This includes brand strategy and development as well as creative and media campaign development and execution of almost 1,000 projects per year.

With our strong consumer marketing organisation, the broadly positioned in-house agency Seven.One Creation and our accomplished operations organisation, we inspire our target groups every day for our diverse, exciting entertainment brand portfolio and activate them through a wide variety of channels.

B2B Marketing & Creation

Support us in the area of Marketing & Creation in the Customer Market an make our premium reach accessible to agencies and advertising customers through innovative advertising solutions.

Different marketing and creative teams take care of inspiring our customers for our marketing offer through various channels - whether events, sales marketing, CRM or content marketing.

Corporate Marketing & Creation

Our colleagues from the Corporate Marketing department push all topics related to our corporate brands as well as their appearance and communication.

They also take care of important initiatives, such as the rebranding of the entire Group last year or the development of a sustainability brand.

Your Profile

Are you someone who uses both brain hemispheres equally? Good, because we are looking for people who think in a structured and analytical way and are at the same time able to react creatively and intuitively to the diverse responsibilities. With us, you can develop and implement your outstanding ideas in several marketing departments or in our in-house advertising agency Creative Solutions. Marketing know-how is important to us, but even more important is that you remain eager to learn – no matter at what level. In this dynamic industry, none of us stops learning. You fit into our team when communication, media and strategies fascinate you and you are bored with routines. With us you can really only get used to one thing: everything is always different.

"Hausgemacht" - with Markus

Want to learn more about working in marketing and creation?

We were behind-the-scenes at the production of "Hausgemacht," the podcast from ProSiebenSat.1 careers, in which colleagues share their very personal ProSiebenSat.1 moments with us and give insights into their everyday working lives.

This time, our guest is Markus. As Senior Art Director at our in-house creative agency Seven.One Creation, he implements innovative advertising campaigns for advertising clients. Find out what inspires him most about his job and how he does on the ukulele in the podcast.

Listen now: "Hausgemacht" - with Markus Goles (Podcast has been recorded in German)