The Entertainment segment focuses on the production of more local, relevant as well as live content, its distribution – linearly and digitally – the expansion of cross-media advertising products as key to even better monetization and on strengthening the entertainment synergies across all segments of the Group.
For the production of own content, the synergies with the production business of Red Arrow Studios and Studio71 are of great importance. With the Seven.One Entertainment Group, the segment is focusing on the core markets of Germany, Austria and Switzerland. The platform-independent entertainment company combines our station brands with the content, distribution and sales business under one roof, thus covering the entire value chain of the entertainment business.