Sustainability

#OneTomorrow

For a better tomorrow - this is what the umbrella brand #OneTomorrow, which bundles all sustainable activities across the entire Group, stands for. We take our corporate and social responsibility as a media group seriously and want to link sustainability aspects even more closely with ProSiebenSat.1 's corporate strategy in the future.

The initiative is based on the three pillars Climate & Environment, Public Value & Corporate Citizenship, and Diversity & Inclusion, derived from the strategic action areas of our sustainability strategy.

Sustainability bei ProSiebenSat.1

Climate & Enviornment

We are committed to environmental sustainability and climate protection!

... through internal and external activities in all segments that serve climate protection and the achievement of climate targets. In June 2020, we announced our intention to reduce the ProSiebenSat.1 Group's operational CO2 emissions to zero by 2030 and thus become climate-neutral. We want to achieve this goal primarily by reducing energy consumption and purchasing electricity from renewable sources. The "GreenSeven Week" and various environmental theme days are further examples that address the topics of climate and the environment. Furthermore, we are working within the framework of the "Green Productions" initiative to continuously make our television productions more sustainable. You can find further information about climate & environment in our sustainability report.

 

 

 

 

 

Das P7S1 GreenTeam

The P7S1 GreenTeam

"It was clear to us very early on that we could activate a great deal of leverage if we as employees sensitized our colleagues to sustainable behavior." Eva Oberender is the spokesperson for the internal P7S1 GreenTeam - a sustainability initiative by and for employees that is particularly committed to environmental and climate protection. In this interview, Eva reveals what the initiative is all about, what ideas the team has already been able to implement, and what are future targets.

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Elektroautos von ProSiebenSat.1

We drive electric!

Our long-term goal is operational climate neutrality by 2030. In recent years, we have already implemented several measures towards this goal. For instance, we exclusively use green electricity at nearly all our locations worldwide. Another significant lever for reducing our CO2 emissions is our P7S1 fleet. Vehicles with internal combustion engines currently account for almost half of our operational CO2 emissions.

For this reason, the board has jointly decided that starting from May 1, 2023, only electric vehicles can be ordered as company cars. Furthermore, our entire ProSiebenSat.1 fleet will be transitioned to electric vehicles.

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Public Value & Corporate Citizenship

We form opinions and promote democracy!

As a media company, we are aware of the increased attention and pursue the goal of using our reach responsibly. With formats, theme days and attitude campaigns, we want to bring socially relevant aspects into the public focus via our platforms. Initiatives such as "Flutwein" from Seven.One AdFactory, theme weeks such as "Mutmachwoche" and campaigns such as "Geh Wählen" are examples of our commitment in this area. For instance, ProSiebenSat.1 partnered with a media alliance to broadcast the Special Olympics World Games and hosted the "Green Seven Week" to raise awareness of environmental protection and sustainability among viewers. During the show "Joko & Klaas LIVE: Die Schatzsuche," almost 40,000 people registered as potential donors for DKMS. Moreover, we regularly leverage our reach to facilitate emergency aid. Through a reach-based donation to "Aktion Deutschland Hilft", we raised 5.7 million euros for those affected by earthquakes in Turkey and Syria.

Since 2011, ProSiebenSat.1 employees have also supported the startsocial competition as jurors and coaches, helping social initiatives with their expertise in a wide range of areas.

 

 

 

 

 

Public-Value-Highlights

Logo in blauer Schrift, auf dem Nachhaltigkeitpakt Medien Mitglied steht. Daneben ist eine blaue Raute zu sehen

PROSIEBENSAT.1 IS COMMITTED TO THE MEDIA SUSTAINABILITY PACT

As a founding member of the "Nachhaltigkeitspakt Medien" (Sustainability Pact for the Media), which was publicly presented as the "Nachhaltigkeitspakt Medien Bayern" (Sustainability Pact for the Media in Bavaria) at the "Medientage München" (Munich Media Days) in October 2022, we want to provide an impetus for the responsible design of a more sustainable media industry. Coordinated by the Bayerische Landeszentrale für neue Medien (Bavarian Regulatory Authority for Commercial Broadcasting), together with other founding members such as Vodafone, Amazon Prime Video, Bayerischer Rundfunk, egoFM, academics and the Bavarian Journalists' Association, we have developed an approach that, in addition to the three pillars of economy, ecology and social issues, also defines journalistic responsibility as an essential component of sustainability in media companies for the first time. Based on these four pillars, guidelines and questionnaires are intended to offer small and medium-sized media companies in particular the opportunity to develop a sustainability strategy and anchor sustainability and public value in the company with a reasonable amount of time and personnel.

Since May 2024, the "Nachhaltigkeitspakt Medien" has also been open to companies based outside Bavaria and aims to further develop its industry-specific understanding of sustainability with stakeholders from the entire German media landscape. In addition, the guidelines were fundamentally evaluated and expanded to include the topic of artificial intelligence. ProSiebenSat.1 is represented on the advisory board of the "Nachhaltigkeitspakt Medien" and is actively involved in its further development.

As a member, the ProSiebenSat.1 Group has committed itself to answering and publishing the main questions of the "Nachhaltigkeitspakt Medien" in the areas of corporate responsibility, environmental sustainability, social sustainability and journalistic responsibility.

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Diversity & Inclusion

We love and live diversity - every single day!

In all In all our segments, we are committed to the issues of difference, individuality and diversity in our society. Our theme days, such as Pride Day or International Women's Day, stand for this. We are also involved in initiatives such as the "myAbility Talent® Program", which supports students and academics with disabilities. You can find more information here on the careers page Diversity & Inclusion and on our Karriereblog.

 

 

 

 

 

 

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