We form opinions and promote democracy!
As a media company, we are aware of the increased attention and pursue the goal of using our reach responsibly. With formats, theme days and attitude campaigns, we want to bring socially relevant aspects into the public focus via our platforms. Initiatives such as "Flutwein" from Seven.One AdFactory, theme weeks such as "Mutmachwoche" and campaigns such as "Geh Wählen" are examples of our commitment in this area. For instance, ProSiebenSat.1 partnered with a media alliance to broadcast the Special Olympics World Games and hosted the "Green Seven Week" to raise awareness of environmental protection and sustainability among viewers. During the show "Joko & Klaas LIVE: Die Schatzsuche," almost 40,000 people registered as potential donors for DKMS. Moreover, we regularly leverage our reach to facilitate emergency aid. Through a reach-based donation to "Aktion Deutschland Hilft", we raised 5.7 million euros for those affected by earthquakes in Turkey and Syria.
Since 2011, ProSiebenSat.1 employees have also supported the startsocial competition as jurors and coaches, helping social initiatives with their expertise in a wide range of areas.